Additionally, the corporation has contracts in place with Chelsea FC, Aston Villa, and Leicester City. Aston Villa just extended their contract by one more season.

"Every partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride," stated Evgen Belousov, Deputy CEO at Parimatch Tech, about the four teams the company will collaborate with this season.

"A large number of EPL clubs presently have the Parimatch brand as an official partner, and they all share our ideals and ambition to achieve greater things. This fact honours us, and we are looking forward to all the things the Parimatch brand will do this season with our partners.

"We are expanding our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values," said Newcastle's head of commercial, Dale Aitchison, adding that the team looks forward to working with Parimatch during the season.

Being the wealthiest football league in the world, the English Premier League draws numerous sponsorship deals from all around the world. While Parimatch's agreements with Leicester and Chelsea centre on things like club merchandise, exclusive access to club assets, tickets and hospitality, offline and digital rights, and other aspects, the company's agreements with Aston Villa and Newcastle are mostly focused on media rights.

Parent firm Parimatch Tech will be featured in an in-depth interview about operating in war-torn Ukraine as well as its B2B subsidiary in Gambling Insider's upcoming Sports Betting Focus magazine.