PokerStars and the Red Bull Formula One team have partnered.

22 January 2022 Gambling News
PokerStars and the Red Bull Formula One team have partnered.

As part of a multi-year relationship, the team's race suits and the new F1 car named RB18 for the upcoming season will bear the online gambling and entertainment brand. The Flutter Entertainment-owned PokerStars will try to capitalise on the expanding fan base for Formula One, especially as advances in technology let fans to experience the sport in more ways than ever before.

Both businesses may now reach new audiences with similar interests and passions thanks to the arrangement, which also features branding opportunities for PokerStars Casino, PokerStars, and PokerStars Sports products.

Dan Taylor, Chief Executive Officer, Flutter International, commented: “Red Bull Racing is an ideal fit for PokerStars because it's not just about what you offer fans and players, but the ethos and vision behind how you offer it. Our goal at PokerStars is building the greatest casino in the world around player experiences and providing our community with unforgettable moments.

As the 2022 season draws near, we are excited to collaborate with the Team and share further updates. Best wishes for the upcoming campaign go out to the Red Bull Racing crew.

Red Bull Racing is hoping that teammate Max Verstappen can duplicate last year's triumph in the upcoming season. Red Bull Racing has had five drivers win the World Championship since 2010.

Red Bull Racing's team principal and CEO, Christian Horner, stated: "After last year's incredible Formula One season, I'm thrilled to announce PokerStars as our new partner to start 2022. As Formula One (F1) experiences expansion in both new and old territories, we are happy to welcome PokerStars to the Team and look forward to working together to start the 2022 season.

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