Through the #AuCoeurDuFootball initiative, the Kindred-owned company has announced that it will continue to fund 300 amateur football teams in France.

Since 2019, Unibet has provided clothing for the volunteer teams of more than 640 non-professional teams across the nation, as well as shirts, shorts, and socks for the players.

Additionally, the sports betting company announced that it will launch a digital solution in 2022 to lessen the administrative load that "smaller clubs so often need to battle."

FC Centre Bretagne's Regis Mace claims that Unibet's sponsorship helps raise clubs' exposure and saves them money.

"We have saved about €4,000 ($4,584) because of the football kits we received and the additional donations we were able to raise through our social media activity," he said.

"It has also helped to improve the image of our clubs and represents approximately 15% of our annual budget."

A similar attitude was voiced by Pedro Sorbal of Es Paris XII, who said: "We were really happy and proud to be selected as one of the clubs sponsored by Unibet."

Players and volunteers alike have expressed gratitude for the support in enabling our clubs to take the next step.

General Manager of Kindred Group's France, Mathieu Drida, expressed his gratitude for the opportunity to assist local football in his nation.

"We are extremely proud to continue financing the jersey kits of over 300 clubs and 10,000 players throughout France in order to support amateur football," Drida stated.

Many clubs have seen a sharp decline in their revenue and a reduction in the number of licensees as a result of the ongoing pandemic.

"Wettening our ties to the Au Coeur Du Football initiative and extending for an additional season was a logical decision."