Wazdan and Netwin have formed a cooperation to target the Italian iGaming business.

27 November 2023 Gambling News
Wazdan and Netwin have formed a cooperation to target the Italian iGaming business.

Wazdan, a gaming supplier, plans to increase its position in the Italian iGaming sector through a strategic relationship with casino operator Netwin.

The integration of Wazdan's gaming material into Netwin's platform is a determined attempt to create a gaming portfolio tailored to the tastes of the Italian gaming community.

Radka Bacheva, Wazdan's Head of Sales and Business Development, stated, "We are happy to join forces with Netwin, a well-known company in the Italian iGaming business. Italy holds enormous potential for us, and partnering with Netwin will surely boost our position in this vibrant market."

This agreement follows Wazdan's prior ventures into the Italian market. Notably, Wazdan previously collaborated with NetBet Italy, bringing a number of its games to the platform, including 9 Lions, Black Hawk Deluxe, and Choco Reels.

Furthermore, Wazdan has lately increased its global reach through strategic alliances with key industry players. Notably, its relationship with Kindred resulted in a number of its games being live on Kindred's operator brands, reaching players in countries such as Malta, the United Kingdom, and the Netherlands.

Wazdan's new agreement with Netwin to strengthen its Italian market presence is a strategic move similar to WorldMatch's relationship with Netwin in June 2022. WorldMatch intended to increase its reach through Netwin Game and appeal to new customer demographics in Italy, thus Wazdan integrated its gaming content into the platform.

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